The Merholz Agenda
Peter Merholz's semi-weekly newsletter on organization design, design leadership, and bringing humanism into the places we work.
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[TMA] What's Different About Design with AI?
By Peter Merholz · · View online →
We just published the latest episode of Finding Our Way, "Design as Differentiator in a World of AI" (easy to find your podcast player of choice), which features Figma's Head of Insights, Andrew Hogan. Expectedly, much of our discussion was around the intersection of design and AI, which, for many feels very disruptive.
But, as I review the conversation, and, in general, the broader discussion about design and AI, what strikes me as how little is actually different about design with AI. And this will sound a little 'get off my lawn,' but I think this is particularly true for those who have been at this for 20+ years.
Like, designers building prototypes isn't new. Nearly 30 years ago, when I worked at Studio Archetype, I prototyped, in code (admittedly, it was just HTML, and then some Javascript), to better understand the implications of my designs.
Or, the blurriness between functions on a team. Anyone who has worked on a truly effective team knows that success comes from the team operating as a team, not as a collection of